Who owns the breweries?
Hopefully over Easter you discovered a rare craft beer,
preferably brewed by an anarchist collective in a garage in Fitzroy or a
previously unheard-of tribe of Taswegians, with some punny name like Scotchness
Monster or Here we Joe Again.
But who really owns the craft beer industry? More than 170
beer and cider brewers are exhibiting at the GABS festival, for example, but
large global brewers regularly buy out the small breweries, and also launch
their own brands that, on the surface, look like small breweries.
One hilarious example is 4 Pines, whose ‘Our Story’ starts
with: ‘4 Pines was born more than a decade ago from a casual conversation
between a father and son, post surf, who simply wanted an exceptional beer…’.
It is owned by the world’s largest brewer, AB InBev, but its website still has
a crafty old-time font and plenty of heart-warming kooky messages about the
community and workers (referred to as ‘our family’).
Some businesses, such as New Belgium Brewing Co in USA , have taken
the direction of employee ownership, and are 100 per cent employee owned.
Local brewer Stone & Wood say they are inspired by the
idea of being a village brewery, and part of their idea is that all their
employees will become owners of the business in the future, alongside the
founders. After a year with the brewery, you become eligible for the share
offer, and they say 72 per cent of the team are now owners in the business.
‘Our share scheme not only gives the team a sense of pride
and ownership when they come to work each day, but it has the potential to
generate a nest egg for them and their family over time,’ said managing
director Ben Summons. ‘We believe that to create a sustainable business for
generations to come, we all need to have skin in the game.’
by Simon Haslam
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