GREEN FLASH BREWING SALE
San Diego-based Green Flash has announced the sale of its
assets to an investor group called WC IPA LLC after the brewery ceased
production at its facility in Virginia and
closed its barrel-ageing facility in California
In a statement, the brewery announced that the investor
group “includes a number of individuals with extensive experience in both the
craft beer and food and beverage industries”.
It added that “Green Flash will return to its Southern California
roots, while consolidating distribution of its beers and those of sister brand
Alpine Beer Company to San Diego
County
After it ceased operations at its facility in Virginia Beach
last week, closed its barrel-ageing facility in Poway and transitioned from
national to regional distribution, it is now hoping to build its beer brands in
the “core markets” of California, Arizona, Colorado, Hawaii, Nevada, Texas,
Utah and Nebraska.
The Green Flash and Alpine breweries will continue to
operate in San Diego
It is set to open a Green Flash brewhouse and eatery in Lincoln , Nebraska in
April which its says “will serve as the model for future customer connection
points in the southwestern United
States
Following news of the sale, the brewer has also appointed
Dave Mills as its new vice president of sales and business development. Mills
previously worked at Ballast Point Brewing as chief sales officer.
Commenting on his appointment, Mills said: “I am stoked to
join the Green Flash team in my hometown of San Diego San Diego
Mills will replace previous occupant Jim Kenny who held the
position for eight years.
Founder and CEO Mike Hinkley commented: “Jim’s
Hungwah-spirit and GSD work ethic pushed us to great heights. I wish Jim all
the best and I know he will find a great position in the beer business”.
It was also announced that Chris Ross will be stepping down
as president while Erik Jensen has been appointed vice president of brewing
operations, Dave Adams as vice president of hospitality, Nicole Hanlon as
director of human resources, and Katie Wolbrink as controller.
The new appointments follows news that the brewer laid off
15% of its workforce in January this year.
by Phoebe French
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