IS THE CRAFT BREWERY BUBBLE REALLY ABOUT TO BURST?
“The bubble is bursting! The bubble is bursting!”
Claims like this of craft brewing’s oversaturation have been
uttered for a couple of years now. But according to numbers released on Tuesday
by the Brewers Association, rumors of craft beer’s demise are greatly
exaggerated.
In 2017, there were 6,266 craft breweries up and running in
the United States .
That represents an increase of more than 800 breweries from the previous year.
Craft brewers produced 25.4 million barrels in 2017, up nearly one million from
2016.
2017 Craft Brewer Stats
Operating Craft Breweries
2017: 6,266
2016: 5,424
2015: 4,544
Volume Share for Craft Brewers
2017: 12.7%
2016: 12.1%
2015: 12.1%
Brewery Openings and Closings in 2017
Openings: 997
Closings: 165
The numbers illustrate that the growth of craft beer
continues. But there’s more to it than that. It’s an evolving industry that has
seen some interesting changes over the past couple of years.
One trend seems to favor the small, local brewers. A quote
on the group’s recent press release from Bart Watson, chief economist for the
Brewers Association, struck me.
“Beer lovers are trending toward supporting their local
small and independent community craft breweries. At the same time, as
distribution channels experience increased competition and challenges, craft
brewer performance was more mixed than in recent years, with those relying on
the broadest distribution facing the most pressure.”
We’ve seen some downsizing from the bigger craft breweries.
Green Flash in particular was highlighted in an article early this year by Mike
Pomranz of Food & Wine. But it makes sense when you consider the situation
in Milwaukee
just a few years ago. The bigger craft breweries used to fill plenty of shelf
space in a town that basically had just three — Lakefront, Sprecher and
Milwaukee Brewing (brewpubs not included).
Now, there are more than 20 breweries in the area, and more
on the way, and many of the newer spots are also distributing.
The shift to locals and Wisconsin-brewed beer is pretty
evident if you look for it. Tap handles and retail shelves seem to be showing
more local love. I stopped at Ray’s Wine & Spirits last week and saw the
evidence first hand. An eye-level shelf was stocked neatly with several options
from Good City ,
Third Space, Raised Grain, Eagle
Park and City Lights.
That’s a sight that wouldn’t have been possible three years ago, simply because
none of those breweries existed.
The craft beer industry appears to be healthy, but that
doesn’t exclude it from a fair amount of market disruption in the near future.
If that disruption swings in the favor of Milwaukee ’s
hometown breweries, I’m fine with that. But I also make it a point from time to
time to drink beer from some of the breweries that got us here. A Sierra Nevada
Pale Ale always tastes good.
by Dan Murphy
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